Email Marketing

Email Campaigns:

1. Welcome Series:
   • Triggered upon app download and signup.
   • Content: Introducing Cero Hero’s features and benefits, explaining how to track carbon footprint, offering a warm welcome to the community.
   • Goal: Onboarding new users and encouraging initial engagement.

1. Educational Series:

• Weekly emails with sustainability tips and information.
• Content: Focus on various areas of sustainability (transportation, food, energy consumption) with actionable steps users can take within the Cero Hero App. This is focussed on user retention.  
• Goal: Educate users on app features and inspire them to remain engaged with the app.

1. Challenge Series:

• Monthly emails promoting in-app challenges.
• Content: Highlighting the fun and engaging challenges that users can complete individually. Offering Cero Credits for participation which can be redeemed later at marketplace. 
• Goal: Increase user engagement and promote app features like marketplace for redeeming Cero credits.

1. Impact Reports:

• Quarterly emails showcasing user impact.
• Content: Personalised with individual user data on carbon footprint reduction and highlighting collective community impact.
• Goal: Motivate users, demonstrate progress, and foster a sense of belongingness with the brand.

Blogging and Content Marketing

Content Pillars:

• Living Sustainably: Practical tips and guides for reducing one’s carbon footprint in everyday life (transportation, food, workouts, gardening, etc.)
• Sustainability Challenges: Fun and engaging challenges users can complete within the Cero Hero app, both individually and with friends.
• Eco-Inspiration: Uplifting stories and profiles of individuals and organizations making a positive environmental impact.
• Sustainability Q&A: Expert interviews and sessions addressing common sustainability questions and concerns.
• The Cero Hero App: Explain app features, benefits, and success stories of users achieving sustainability goals with Cero Hero.

Content Formats:

• Blog Posts: In-depth articles on various sustainability topics with actionable tips.
• Infographics and Short Videos: Visually appealing content for quick information bites.
• Social Media Posts: Engaging snippets with calls to action, promoting blog posts, challenges, and app features.
• User-Generated Content: Featuring stories and achievements of Cero Hero users to build community and inspire others.

Social Media Integration:

• Platforms: Our focus is on platforms popular with the target audience (Instagram, Linkedin, YouTube).
• Engagement Strategies: Encouraging conversations through polls, quizzes, and user-generated content challenges.
• Influencer Marketing: Partnering with sustainability influencers to promote Cero Hero and its mission.

Metrics and Tracking:

• Tracking website traffic, blog post engagement (shares, comments), social media reach and engagement metrics (likes, comments, shares).
• Monitoring app downloads and user engagement within the app post-content marketing campaigns.
• Using website analytics and social media insights to understand user preferences and optimising content strategy.