Boosted Sales by 31% with a Seamless Payment Gateway
Growth Hacking fot LeafEra
31%
Increase in Sales conversions
100%
Increase in Checkout Completion
THE CHALLENGE
LeafEra was losing sales due to a broken payment gateway, causing a high cart abandonment rate.
Health-conscious in metros like Delhi & Gurugram were leaving without buying.
WHAT I DID
- Mapped the customer journey with tools like Mixpanel, Hotjar and Google Analytics, and found the issue.
Checkout was the bottleneck. - Social listening revelled that customers were talking about the payment failures.
- Integrated a more Reliable Payment Gateway : PayTM
- Added More Payment Option
- Made Checkout Transparent With Clear Charges.
THE RESULTS?
BOOM!!
- 31% Increase in sales conversions
- 100% increase in the Checkout Completion Rate
- Customers loved the smooth checkout
- Brand Reputation got a nice upgrade !
I have had the pleasure of knowing Shweta for six years and working closely with her for three years at LeafEra. She is a remarkable marketing professional who excels in identifying and penetrating new markets, a testament to her strategic thinking and innovative approach. Shweta has a natural talent for networking, effortlessly connecting with the right people to drive business growth. Her exceptional negotiating skills have consistently secured beneficial deals for our company. Her dedication, expertise, and unwavering commitment to excellence make her an invaluable asset to any team. I highly recommend Shweta for her outstanding marketing acumen and her ability to deliver exceptional results.